peter dean creative

Snow capped Ingleborourgh 2732 ft #yorkshire #landscape #scenery...

Fri, 12 Apr 2013 14:48:51 +0100

Snow capped Ingleborourgh 2732 ft #yorkshire #landscape #scenery #snow

Ingleton Falls #waterfall #landscape #scenery #Yorkshire

Fri, 12 Apr 2013 14:48:34 +0100

Ingleton Falls #waterfall #landscape #scenery #Yorkshire

8th century rock-cut graves

Sat, 16 Jun 2012 18:02:22 +0100

8th century rock-cut graves

Photo

Sat, 19 May 2012 18:36:02 +0100

Photo

Sat, 28 Apr 2012 20:32:19 +0100

The Most Beautiful Waves Ever Surfed

Thu, 19 Jan 2012 12:58:39 +0000

The Most Beautiful Waves Ever Surfed

Museum of Liverpool

Tue, 01 Nov 2011 19:35:36 +0000

Museum of Liverpool

Animation: ‘Back to the Start’ by director Johnny...

Mon, 03 Oct 2011 23:23:14 +0100

Animation: ‘Back to the Start’ by director Johnny Kelly / Nexus Productions

chiie: sakura (by Anastasia Volkova)

Thu, 29 Sep 2011 10:53:17 +0100

chiie:

sakura (by Anastasia Volkova)

Ford Rental - new graphic design

Thu, 18 Aug 2011 11:16:34 +0100

brief

Peter Dean Creative was asked to design a consistent Brand Identity for Ford Rental - the UK’s largest dealer based vehicle rental company.

goals

create a marketing strapline that would give a consistent message at both Corporate and Dealer levels.
create a graphic grid system to allow design layouts to work across all the marketing material.
work within existing Ford UK corporate fonts and guidelines.

creative solutions

The best place to find a Ford vehicle to rent - whether short or long term would be from Ford Rental. To raise the profile of both the national fleet rental and local dealer level businesses it was important that the marketing materials could work alongside each other to give a consistent brand message.

With a dedicated national account managers and in-main dealer sales teams, a marketing straplline that illustrated the resources available by being part of the biggest dealer based rental operation in the UK was conceived.

‘Experience the Service’

This line was used to communicate Ford Rentals breadth of excellent customer service whilst giving the Rental division it’s own unique identity.

The print design used the Golden Ratio grid as a reference and a means of supplying creative work that was flexible and easy to construct when filtered down to the dealer network. This grid system allowed for images, copy and contact details to be inserted by local dealers whilst still maintaining a consistent brand image.

Peter Dean Creative supplied creative, design & artwork for over 25 items for both Corporate and Dealer facing including;
- Folders, Brochures, Leaflets and Tariffs
- Advertising
- Dealer POS
- Direct Mail
- Email marketing
- Van Livery and vehicle stickers
- Excel designed templates for internal use

If you like this graphic design please share.

Virescent - New brand identity

Wed, 06 Jul 2011 23:15:00 +0100

brief

Peter Dean Creative was asked to design a new Logo and Brand Identity for Virescent - a Digital PR and Events company with roots in ecological and environmental promotions.

goals

- Design a modern logo that would represent this digital PR & events company
- Reflect its ecological background.

creative solutions

Peter Dean Creative put forward a range of strong graphic designs as possible creative directions to explore, with a leaf motif always at the forefront of our thinking.

Virescent founder Emma Jell felt the design with a pixel influenced logomark that imitated a leaf was ideal and this was chosen as the preferred design. Working closely with the client, a vibrant colour – between a yellow and a green, or ‘chartreuse’ was chosen. The final Virescent logotype is strong and vibrant with a clean, fresh feel.

final creative

- Logo & Brand guidelines.

- Stationery items.

If you like this graphic design please share.

…….

many thanks for all the reblogs & likes - you guys rock :)

Redz - New brand identity

Mon, 28 Mar 2011 00:32:48 +0100

brief

Redz Hair Stylists required a new Brand Identity as they looked to expand their salon outlets and show potential customers to they’re a cut above the rest. Redz Hairstylists offers the complete hair care  experience, including hair extensions and top branded products like Redken. Peter Dean Creative was asked to help develop a new brand identity for the salon.

goals

- Design a classic Logotype that would reflect the style and services of this salon.
- Develop the identity across all print material, signage and social media.
- Advise on a website solutions for future online marketing.

creative direction

I have known Jo, the owner of the salon, for over 10 years and whilst having my hair cut the topic of
setting up a website for the salon was discussed. The salon, in the Suffolk market town of Bungay had just been refurbished, everything from the mirrors to the reception desk had been replaced, apart from, the logo on the windows. I recommended a new logo as a starting point for a new brand identity before online solutions were explored.

Working closely with Jo throughout the design process Peter Dean Creative submitted a range of creative routes; including concepts replicating scissors to mirror the church steeple opposite the salon, designs using a red hairstyle graphic to reflect the salons styling techniques. Jo, however, wanted a design that was a simple logotype with no graphic enhancements. The Ambosia font used in an earlier design was particularly liked, so we concentrated on this font to produce a design that was clean and modern looking. The final logotype was going to be predominately used on a black background and the typographic solution fitted the criteria perfectly.

Jo is extremely pleased with result as it begins to roll out the new branding as the company looks to expand its presence in the region.

Below is just a small sample of the routes explored and final results.

Stage 1

Stage 2

Final Creative:

- Logo & Brand guidelines
- Stationery items
- Signage
- Facebook creative

Links:

The font used for the Logotype was
Ambrosia.

Peter Dean Creative

Redz Hairstylists

Lunar | Shot with a Panasonic Lumix FZ35, 18x zoom.

Wed, 22 Sep 2010 07:32:09 +0100

Lunar | Shot with a Panasonic Lumix FZ35, 18x zoom.

Red Arrows, RAF air display at The Eye Show, Suffolk. Shot on a...

Mon, 06 Sep 2010 22:40:00 +0100

Red Arrows, RAF air display at The Eye Show, Suffolk. Shot on a Lumix FZ38 and for once in black and and white where the proximity of the planes to each becomes more apparent without the distraction of the usual colours of red planes, blue sky.

Loddon Mill Arts//Design Identity

Mon, 12 Jul 2010 19:36:20 +0100

Loddon Mill is an 18th century Norfolk Mill with the River Chet diverted to run underneath it. The former steam room at rear of the Mill now hosts regular arts events. I approached the current owners; Katherine Howard (Artist Management / PR) and Andy Walter (Abbey Road Sound Engineer) to offer marketing advice and art direction to help build an identity for their venue.

Whilst an economical content managed website was a necessity, so to was a brand logo. The logo design was inspired by the cuttings on a millstone / runnerstone

Whilst a full wheel was a possible design route, by cropping in to show just a quarter section, an altogether more eye catching graphic became apparent.

The steam room roof with its large chimney stack also had a direct influence, which I saw within the quadrant as the design began to develop.

Poster templates for Comedy, Jazz and Classical events have been developed along with outdoor banners.

The website is a modified free Wordpress theme http://loddonmillarts.co.uk

Loddon Mill Arts is fast becoming a great venue for top international talent. I am pleased to be involved with its marketing and in Katherine and Andy I have great clients.

For a detailed history of the mill visit http://www.norfolkmills.co.uk/Watermills/loddon.html

Follow at http://twitter.com/LoddonMillArts

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Woodforde’s - Best Bitter in Norfolk

Mon, 05 Jul 2010 21:01:00 +0100

A refreshing brief - a beer ad to run in conjunction with Woodforde’s Brewery www.woodfordes.co.uk stand at the Royal Norfolk Show. I supplied concepts for a very quick turnaround on behalf of www.junglepr.com then artworked the chosen ad and sales promotion card. The message was to reinforce Woodforde’s message as a leading Norfolk beer and to attract visitors to the stand. Secondary elements were the launch of their special edition world cup beer - Game On, along with data capture and offers.

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Wordpress 3.0 video tour (3min) including demo of new default...

Fri, 18 Jun 2010 12:44:51 +0100

Wordpress 3.0 video tour (3min) including demo of new default theme-Twenty Ten

book review: Logo Design Love

Sat, 12 Jun 2010 12:07:40 +0100

I recently devoured the book Logo Design Love by Graphic Designer David Airey http://twitter.com/DavidAirey in a weekend - it really was a can’t put down work. The book is a great way for all creatives to learn the basics of good logo design and just as importantly; how to make a successful living from it. Although graphic designers may love logo design, they also need to understand good business acumen equally to avoid the pitfalls of unhappy clients and costly mistakes. David leads us through the processes of information gathering and mind mapping, selling creative ideas to clients and running a successful studio. These principles can be applied to many creative businesses and are not just limited to logo design.

Written in a clear and concise way and illustrated with inspiring logo design work from both the author and contributor designers, this is a must for all aspiring freelancers and should be a mandatory read for final year graphics students who can benefit from the best practice guide and Davids honest experience of ‘going it alone’.

The book illustrates the workings of a graphic designers mind as much as the work he produces. These workings and case histories can be seen regularly in Davids very successful blogs at http://www.davidairey.com

Check out the book here for a free chapter http://www.logodesignlovebook.com/
Highly recommended.

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Blickling Hall / The National Trust

Sun, 11 Apr 2010 18:26:28 +0100

We recently spent a wonderful Spring day at Blickling Hall, courtesy of The National Trusts open day at many of it’s UK properties - a great way way to tempt potential new members to sign up. The present Hall was built in 1616 on the ruins of the 1499 home of Sir Thomas Boleyn. It may have been the birth place of Henry VIII second wife Anne Boleyn in 1505 (or was she born two years later at Hever Castle?). The Hall is reputed to be the Trusts most haunted building. I wonder if Anne will be walking the grounds on May 19th - the date she was executed? Set amongst ornamental gardens with it’s majestic approach flanked by massive and 18th century yew hedges and a lakeside walk, it’s a recommended family day out in North Norfolk.

More photos:

Links:

http://twitter.com/nationaltrust

http://www.nationaltrust.org.uk

((tag: National Trust, Blickling, Norfolk, Anne Boleyn))

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@bsetwestival - time to tweetup Suffolk

Tue, 23 Mar 2010 00:05:57 +0000

The worldwide #twestival is in town this week and I was proud to help out with a logo design for Bury St Edmunds #twestival in Suffolk http://twitter.com/bsetwestival. March 25 will see tweeps and non-tweeps from around the world gathering at local fund raising events in aid of Concern Worldwide http://www.concern.net/blogs/posts/twestival-2010 It’s a great opportunity to Tweet - Meet - Give for such a great cause. I’m looking forward to meeting up at Bury St Edmunds Art Gallery 6-9pm this Thursday, where there will be music, fine art, a social media talk by Jamie Riddell http://twitter.com/jamieriddell and of course fundraising. Tickets are available online now, see http://burystedmunds.twestival.com/ or find your nearest #twestival event here http://twestival.com

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